Sales of new Tesla cars slumped in Europe last month in the latest indication of a potential buyer backlash over Elon Musk’s high profile and controversial behaviour since becoming a leading figure in Donald Trump’s administration.
Tesla’s market share fell to 9.6% last month, the lowest it has registered in February for five years. In January, its sales across Europe fell 45%, from 18,161 in 2024 to 9,945.
The company has been facing waves of protests and a declining brand image since CEO Elon Musk began working with the second Trump administration. The stock has been volatile all year, gaining or losing at least 5% on 14 separate days.
